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Focusing on a Core, Simple Message (Video)





Funny video illustrates how your core/primary message often gets lost when you try to provide too much information.

When you’re close to a product, this can happen as you want to cover every detail. Fight to maintain a customer perception — they will generally hone in on the broad/core message. Remember 20% of your product function will usually provide 80% of your product value to most users.

Here’s what happens when Microsoft redesigns iPod packaging.


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